Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online. Read on to […]

We’ve come to rely on our smartphones to help complete daily tasks, and this has resulted in the need to recharge our phones multiple times a day. But when you’re far from your charger, public charging kiosks can seem like a good substitute. However, this can lead to an incident of “juice jacking.” If this […]

Virtualization — the process of creating a software version of a hardware component such as a server — is one of the most beneficial tech solutions for small organizations. For many business owners and managers, however, this is a vastly complex concept that comes with some pretty heavy jargon. To help, we have come up […]

A CNN survey revealed that 70% of callers in the US who are put on hold in silence hang up within 60 seconds. That’s why businesses are looking into different on-hold options to keep customers happy and are finding wonderful solutions from VoIP systems. When an operator asks a client for permission to put them […]

Manually managing appointments is a frustrating time-waster, especially when you factor in last minute cancellations and no-shows. With Bookings, you can let clients find available times for themselves and even have them automatically receive booking confirmations and timely appointment reminders. Here are more ways in which this simple app can tremendously help your business out: […]

When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier. Read […]

The modern business uses data in almost every aspect of its operations. Without immediate and constant access to it, a business will come to a grinding halt. What’s more, in the event of a disaster, it risks losing valuable data if it doesn’t have a backup strategy in place. Here are four data backup solutions […]

Over the last few years, different versions of ransomware have sprung up, all aimed at extorting money from your business. Before you even consider paying for the release of your data, the first thing you must always check is if there’s a free cure for the ransomware that infected your systems. The state of ransomware […]

Explaining the concept of virtualization is no easy task and failed attempts to do so have left it with a less-than-ideal reputation. We want to set the record straight about virtualization’s many benefits by dispelling four of the most common misconceptions about it. Myth #1 – Virtualization is too expensive for SMBs Many people assume […]

Over 92% of internet users turn to Google when they need to search something online. The high demand drives Google to constantly strive to improve functionality and its users’ search experience. To that end, Google decided to make mobile search its top priority. Find out why and what that means for your business.’ Google search […]